How to say it right the first time, every time:

These are my thoughts on Pitch Perfect by Bill McGowan

Bill McGowan was a journalist for a very long time, he worked on television and was a part of several big-time news stories, he is now a speech coach for many successful businessmen/women, which he talks about in his book. In this fun read, he presents to us principles on speaking, whether that be to a group or a face to face confrontation, that go against the grain of most traditional styles of communication (especially in the corporate world.)

This will be a book you’ll want to read several times over in order to fully understand and practice all the advice that Bill gives. He has several principles in which you can use to become a better speaker/communicator. The reason I say speaker/communicator is because there are differences in the styles and principles you should/can incorporate when speaking to a group vs speaking to one person. Although many of the skills can be used in both public speaking and a one-on-one interview, the way in which they are incorporated are different depending on the scenario. This is probably obvious but what makes this book even better is that bill has a good way of illustrating these points with real-life examples. Another thing Bill has been kind enough to add is not just what TO DO but what NOT TO DO. Truth is, being a better speaker is more about what not to do, than the other way around. As the stoics say, silence is safest.

The 7 Principles of Persuasion Bill shows us are:

    • The Headline Principle

    • The Scorsese Principle (yes the Director)

    • The Pasta-Sauce Principle

    • The No-Tailgating Principle

    • The Conviction Principle

    • The Curiosity Principle

    • The Draper Principle

As you can see there are a lot of principles in this book which is why it would be advised that you read it a few times over to fully integrate the skills into your life. He also goes beyond just public speaking and how to have better relationships, with say your spouse, by being a better communicator.

Working in sales and having/being told to do presentations in front of individuals or small groups of people, this book came at a perfect time in my career. My boss didn’t think so, but it gave me insight on a lot of the things we were doing in the presentation that should be tweaked, or totally gotten rid of. Since I worked alone or with my friend/mentor, we typically ran meetings and appointments our own way. And because of a lot of the stuff I learned from this book I basically stopped doing the presentation all together after realizing it wasn’t necessary in a lot of scenarios. But anyway, I would persuade you to buy this book if you:

        • Work in sales

        • Need to present to groups to relay ideas

        • Want to be a better communicator/persuader

        • Are fed up with the “corporate style” of presenting

        • Are really looking to stand out on your next big presentation

        • Enjoy a good book

        • Are running for President

        • Watched Julia Child as a kid


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